MEET JASMINE!

It’s a lot of fun, but hard work. As fashion editor I’m responsible for all the style content published on Popsugar.com.au. That includes brainstorming ideas, being on top of trends, researching and writing stories, and chatting with our readers on social media (the entire Popsugar Australia team is a little addicted to Pinterest, Facebook, Instagram and Twitter). I also work closely with our sister site, Shopstyle Australia, creating cool, shoppable stories and social media content.

On an average day, I’ve read the news, scanned Instagram and Twitter and am in the office, planning my day or beginning my first post by 7am. We have an editorial meeting at 9am, by which time the team has a pretty good idea of what stories we’ll be covering across fashion, celebrity, health and fitness, and beauty that day. Then it’s heads down, straight back to content creating. Many afternoons will end with a showing, event, or meeting with a PR team or brand, and then I try to switch off with a run along Bondi Beach and dinner with my boyfriend.

I am on the hunt for the perfect grey turtle neck sweater for Winter. 

It changes with the season, and right now I couldn’t live without my Paige Denim black jeans, leather bomber jacket, over-the-knee boots, and white midi skirt. 

Olivia Palermo and Jenna Lyons.

We measure how many people are visiting Popsugar Australia each month, and late last year we hit one million! So, this year is all about growing that number by continuing to create the totally addictive fashion, celebrity, fitness and beauty content that keeps our readers coming back. Personally, I’m also trying to save money (shopping is a workplace hazard in this industry).

It’s the middle of fashion month internationally at the moment, and pale pink coats have been the street style set’s go-to, so I’m counting down the days until it’s cool enough in Sydney to wear a candy-coloured cover-up myself.